NEW YORK (BLOOMBERG) – Amazon.com has long struggled to make a good video game. Now that it finally has a successful release, the company predicts a bright future for the company.
Games could become the biggest category of long-term entertainment, CEO Andy Jassy said on Tuesday (October 5) at a technology conference.
It’s a bold statement for a company with nearly a decade of chess in the game and just renewed its commitment to the film business in the form of a Metro-Goldwyn-Mayer acquisition for 8.45 billion dollars (S $ 11.5 billion).
A week ago, Amazon released New World, an online computer game where archers and ax bearers colonize a mythical land.
Mr Jassy said it was a “good start” and had a few million active players per day. Player and viewer interest in Amazon Twitch’s live streaming website has held steady over the past week, and the top four online reviews were generally positive, with an average score of 81% on the Metacritic aggregator website.
Even before Mr. Jassy became CEO in July, he oversaw Amazon’s efforts to break into video games.
The division, which debuted in 2012, has faced years of turmoil. Bloomberg recounted the arduous story journey in January with the headline, “Amazon Can Do Just About Anything – Except A Good Video Game.”
“There were a lot of articles written, people were saying things like, Amazon can make anything except games, why can’t they make games?” Mr Jassy said at the event hosted Tuesday by Seattle tech news site GeekWire.
“It takes a few to find a hit, or more, but they haven’t lost their resolve.”
Amazon released its first major video game title Crucible in May 2020. It met with scathing reviews and the company quickly pulled out. He scrapped Crucible entirely a year ago and reimbursed customers. “You are going to see some games fail spectacularly,” Jassy said.
After the warm welcome from New World, Mr. Jeff Bezos was quick to say it was a victory. “After many failures and setbacks in the game, we have success,” the former CEO tweeted on Friday, three days after his release. “Don’t give up, no matter how hard it gets.”
He then posted a link to the January Bloomberg story that detailed the company’s gaming failures.
While the first signs are encouraging, experts advise caution. “It’s far too early to say it’s a success. It’s not a disaster, you might say,” said David Cole, analyst at DFC Intelligence, which tracks the video game industry. . “It’s not what we think of as a huge game, in the sense that if it wasn’t for Amazon, I don’t think you would pay that much attention to it.”
Critics rate the game as good but not exceptional. “I don’t know if I’m terribly bored or having a good time,” PC Gamer wrote.
Over 77,000 reviews on Steam indicate that player opinions are mixed, although the game has seen an avalanche of negative reviews due to long queues to enter the online world.
As of Tuesday, about a week after its release, New World at one point had over 662,000 people playing at the same time on Steam, making it the best game by number of players. On Twitch, he was watched by hundreds of thousands of people.