Jakub Porzycki | Nurphoto via Getty Images
Facebook plans to shut down its Facebook Gaming app, which lets users watch and play video games on demand.
Starting October 28, Facebook Gaming will no longer be available on iOS and Android, while gaming features will continue to be accessible through the main Facebook app.
“We would like to sincerely thank you for all you have done to build a thriving community for gamers and fans since the launch of this app,” the company said in an update on the Facebook Gaming app.
“This was really a community-led effort to bring new gaming features to Facebook,” he added.
“Despite this news, our mission to connect gamers, fans and creators to the games they love has not changed, and you will still be able to find your games, streamers and groups when you visit Gaming in the Facebook app. “
Launched more than two years ago as the Covid-19 outbreak fueled a video game and gaming boom, Facebook Gaming was once seen as a potential threat to Twitch, the dominant player in that market.
Facebook, owned by recently renamed parent company Meta, has struggled to gain a foothold in the live game streaming market. According to a report by market research firm Streamlabs, in the second quarter of 2022, Facebook Gaming accounted for just 7.9% of the market share for hours watched, behind Twitch (76.7%) and YouTube. (15.4%).
Facebook isn’t the first internet giant to have tried and failed to recreate the Twitch formula. In 2020, Microsoft shut down its own streaming service, Mixer, after signing $1 million for famed Fortnite player Tyler “Ninja” Blevins to stream exclusively on its service.
YouTube, Twitch’s closest competitor, has found more success in reducing Twitch’s dominance. The company’s YouTube Gaming division has recently been successful in attracting top talent from Twitch, including Ludwig Ahgren, Rachell Hofstetter and Timothy Betar – better known online by their respective aliases “Ludwig”, “Valkyrae” and “TimTheTatman”.