Can Garry Kasparov lost in chess to an AI get revenge for a video game?

It’s a fun way to try and broaden the appeal of the game for potential new players. And the plot twist in the middle, while also sinking the original premise, makes the room feel warmer than it would have been – and likely saved Garry from a few deja-vu nightmares down the line. .

“I still remember Deep Blue against Kasparov in 1997,” Activision marketing director Fernando Machado told Muse. “It was such an iconic moment. So when BSSP came up with the idea of ​​bringing Kasparov to learn and play Hearthstone against an AI, we felt like we had something powerful to play with. Hearthstone is one. very cerebral game. It’s easy to learn. but hard to master. Kasparov also loved the idea and was all-in. He really invested in learning the game. In fact, he still plays today and climb the ranks of the game. ”

“Kasparov’s battle against AI was iconic,” said Sinan Dagli, executive creative director of BSSP. “We wanted to make sure we told the story of the 1997 game and set the stage for Garry’s new challenge at Hearthstone. The documentary approach gave us the freedom to show Kasparov’s incredible journey to learn Hearthstone and take on the challenge. AI again. “

Oppenheim has also been a huge Kasparov fan since seeing the documentary Game Over: Kasparov and the Machine. “I first watched it when I was 10 years old, and its hyper-stylized and paranoid thriller elements, made up of everyday elements, really marked me and influenced my work as a director. “he said. “Kasparov is the perfect documentary subject. One of the world’s greatest strategic thinkers, he’s a perfect fit for Hearthstone, a game that, like chess, requires a great deal of strategy, preparation, and mental sharpness. To be involved in this project, and to work with a legend and one of my personal heroes was a dream come true. “

CREDITS

BSSP
Sinan Dagli – Executive Creative Director
Ed Patterson – Creative Director
Jeff Hornung – Creative Director
Justin Hargraves – Creative Director
Will Sands – Associate Creative Director
Robison Mattei – Associate Creative Director
AJ Marino – Account Director
Gustavo Feria – Account manager
Shelby Deftterios – Creative Project Manager
Chrissy Wamsher – Senior Producer
Tess Rockers – Senior Producer
Liz Corsini – Production manager

Blizzard Marketing Team
Fernando Machado – Marketing Director
Pelle Sjoenell – Creative Director
Walter Kong – Executive Producer
Todd Harvey – Chief Marketing Officer
Matt Small – Vice President, Global Consumer & Digital Marketing
Marcella Ziccarelli – Consumer Marketing Manager
Rachel van Essen – Deputy Director of Consumer Marketing
Shelina Kurwa – Associate Advisor
Lara Tran – Senior Producer
Meaghan de Wolf – Associate Marketing Director
Melissa Smith – Brand Manager
Ajay Ravi – Senior Marketing Manager
Josh Kerwin – Senior Director, Publishing
Scott Conway – Senior Brand Manager
Andrew Reynolds – Senior Director, Corporate Communications
Fabio Lo Zito – Public Relations Manager
Cristiano Alburitel – Global Director, Consumer Marketing

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