CD Projekt is stepping up its efforts in the mobile gaming market with its free-to-play “The Witcher: Monster Slayer”, which premiered on Wednesday, as the Polish company seeks to tap into a growing industry. The Pokémon-style game is based on the medieval Witcher fantasy series, where players hunt foul creatures in story-based quests. It was developed by CD Projekt’s Spokko studio and marks the group’s debut in augmented reality technology.
Mobile games are the fastest growing gaming segment, driven by demand during the pandemic when many other forms of entertainment were shut down. Global consumer spending on mobile games rose 17.9% to $ 44.7 billion in the first half of 2021, according to analytics firm Sensor Tower.
CD Projekt, which took a hit last year with the troubled release of its flagship game “Cyberpunk 2077”, is best known for its big budget productions and has so far only dipped its toes into mobile games. . In Monster Slayer, players “will engage with location-based gameplay and advanced augmented reality features to track down and hunt the bloodthirsty monsters lurking nearby,” CD Projekt said while announcing the debut of the game. Game.
The game has so far had over 50,000 downloads from the Google Play Store and has a score of 3.9 out of 5 based on 1,067 reviews. While analysts have said the game’s financial potential remains uncertain, but it could support the Witcher and Cyberpunk franchises if it proves successful.
Maciej Kietlinski of Noble Securities estimated the game’s revenue to be tens of millions of zlotys per year, but said CD Projekt will focus primarily on the bigger budget AAA games. “It looks like mobile gaming will only slightly complement the core business of the company,” he said.
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