Conor McGregor to follow whiskey business blueprint for success in new multi-million dollar video game

Conor McGregor will follow his whiskey business plan to make his new video game business a multi-million dollar success, industry experts say.

The UFC star topped last year’s Forbes list of the world’s richest athletes after selling a controlling stake in his lucrative whiskey company Proper 12 for around $ 500 million.

Now the Crumlin native is hoping his Dystopia mobile video game paves the way for another big payday.

Sports and video game expert Trevor Keane told the Irish Sunday Mirror that Conor will work to get Dystopia bought out by a major game publisher.

He said, “Dystopia is an emerging game, it’s being developed by what would be considered a small publisher, and a game like this is most likely built for acquisition.

“Considering the way Conor ran his whiskey business, I would say that’s how it’s approached.”

Beetroot Lab co-founder Davis Ziedins said Conor’s deal with Dystopia could be the most lucrative deal in mobile gaming history.

He added, “We couldn’t be more excited about this game and this partnership.

“Conor McGregor has signed the potentially most lucrative multi-year athlete / celebrity licensing agreement in mobile gaming history.

“He really is a global presence and he will help make Dystopia a major success.”

The fighter announced yesterday that he will host a tournament in the Dystopia universe where players can compete for prizes including a Lamborghini.

Conor, 32, is a playable character in the game and the developers will use his popularity to generate downloads.

Trevor added, “The developers are looking to build a user base, they’re hoping that Conor McGregor fans will want to play his character and download their game. It’s a smart move.

Conor made more money – $ 16.9million – than any other UFC fighter.

That does not include its share of pay-per-view revenue which would add another eight-figure sum.

He also earned € 82million for fighting Floyd Mayweather in the boxing ring in 2017.

Its share of the pay-per-view is believed to have increased that sum to 115 million euros.

McGregor also has a brand outside of sports and is making money from his endorsements with Beats by Dre, Monster Energy, EA, Burger King and Reebok.

His latest whiskey contract brought his net worth from 208 million euros to almost 345 million euros.

The sports mogul also owns properties, including two pubs in Dublin.

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