How many characters can you use on TikTok descriptions

TikTok users know the feeling of being limited by the number of characters, but not anymore because the platform recently updated its limit, which is a huge step forward. Video descriptions offer another way to captivate an individual and can also be a way to provide additional information. But when it’s capped, it can be difficult to get the message across.

Recently, TikTok made updates to its platform. It included editing tools and new ways to share posts. But one overlooked change is the description character limits. Once limited to 300 characters, permitted usage has increased.


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Character limits might not seem like a big deal to some users, especially viewers, but for content creators, it’s a game-changer. TikTok has increased the maximum to 2,200 characters. Think about the opportunities for additional information that creators can provide to their audience. For a cooking profile, this is the space for the recipe ingredients. And for a finance guru, that’s extra headroom for information that might help their followers. But more importantly, it means that it is a way for the account to use SEO to reach its target audience. Several social media platforms depend on keywords to deliver their content to the appropriate user’s screen. TikTok is no different, especially as more and more people are heading to TikTok to find their favorite skincare product. With 2,200 words, the content creator can now make descriptions keyword-friendly in a way that benefits their audience. Whereas before, creators relied on hashtags which did not provide any additional help to their followers.

TikTok takes on Instagram

TikTok says the increase comes from the addition of their new feature, Photo Mode. But it says a lot more about TikTok’s future than anyone could imagine. TikTok is known as a preferred short video platform for teens and adults. Still, they have two major competitors, YouTube and Instagram. Both are successful in different ways, but both platforms have integrated TikTok-like features into their apps to keep up with the young social app. Still, it’s hard not to recognize that it’s very similar to Instagram’s iconic photo sharing feature by adding photo mode and enhanced captions. Until now, this is what distinguished the two platforms.

Even though TikTok is using the new feature to be more competitive with Instagram, the increased description limits are still good for content creators and viewers. Users don’t have to rely on a sea of ​​hashtags to narrow down a specific result, and creators can ensure their content reaches the people who will engage with their posts. Although no one knows TikTok real algorithm, it is constantly changing, so experiment by trial and error.

NEXT: How to Add Smooth Transitions to Your TikTok VideosSource: TikTok

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