As Pep Guardiola held up the Premier League trophy in the air on Sunday that marked the 10th piece of silverware since joining Manchester City, the moment highlighted another year of innovation to move the club forward, to both on and off the pitch. While City Football Group’s unique business model is an innovation that helps drive and shape the club’s entire approach, supporters have been the driving force behind the goal of delivering great football, great experiences and a truly genuine commitment.
The club’s extensive and innovative digital offering has helped bring fans behind the scenes every day this season, with over 96 million users across global channels reached, including 13 dedicated local and regional language platforms. . Manchester City have remained committed to evolving their physical infrastructure to provide the best possible facilities for players, fans and staff. Rail seats are due to be installed in the Etihad Stadium over the next summer to allow the club to be ready to offer a secure position as legislation changes. The world’s leading double-height LED perimeter panels were recently on display before the end of the season and now provide the Premier League’s most lucrative commercial media space.
City midfielder Ilkay Gundogan said in an official statement: “As players we are always looking for ways to get an advantage. We have seen more and more technology come into the game through performance analysis, data and sports science. This is something that interests us and really supports us. We have great people working behind the scenes and there is no way to perform at that level without them. ”Over the past year, Manchester City have looked outside of City Football Group to invest in other related businesses, from sports technology investment funds to sports electronic and more recently to non-fungible tokens (NFT). City marked its award-winning campaign with the launch of the ‘1’ Collection, a series of commemorative digital artwork with a portion of Manchester City’s profits dedicated to the ‘Cityzens Giving for Recovery’ project.
The fusion of football and gaming cultures has allowed fans to engage on different platforms, with eight professional FIFA players representing City Football Group clubs in all major FIFA tournaments around the world. (ANI)
(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)