Michigan State Spartans Won’t Change Their Name To Include Rocket Mortgage Sponsorship


Michigan State basketball will continue its sponsorship contract with Rocket Mortgage, but will not change the name accordingly. After the deal was announced on Thursday, the school announced in a press release that in addition to being a five-year contract, the team “will now be known throughout the Breslin Center as” MSU Spartans Brought to you by Rocket Mortgage “”.

But on Friday, the Spartans released a statement clarifying that the team will not actually change their name and that, in fact, this deal is very normal.

In response to the announcement, a wave of criticism developed towards the Spartans and the college athletics “industry” in general. One of the more notable critics included Sen. Chris Murphy (D-Conn.). The congressman recently introduced legislation allowing college athletes to earn money from their names, pictures and likenesses.

The very normal deal will begin in the 2021-2022 sports season and will include “considerable branding for Rocket Mortgage throughout Breslin Center and Spartan Stadium.” Much of the connection is down to how former student Dan Gilbert – better known as owner of The Cavaliers and avid Comic Sans – is the co-founder of Quicken Loans and Rocket Mortgage. Gilbert is also the namesake of the Gilbert Pavilion at the Breslin Center.

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