Netflix rolls out mobile games for subscribers on Android

A smartphone with the Netflix logo sits in front of the words “streaming service” displayed in this illustration taken on March 24, 2020. (Reuters / Dado Ruvic / File Photo)

Netflix Inc. on Tuesday rolled out its mobile games worldwide for members with Android devices, exploring new ground as competition stiffens in the territory of the video streaming pioneer.

Users will only need a Netflix subscription to play these games and there will be no additional fees or in-app purchases, the company said.

Giving games for free to current subscribers echoes the strategy Netflix used when moving a DVD business by mail to streaming movies.

Its switch to gaming was announced in July, as the company faced a sharp slowdown in new customer numbers after years of rapid expansion, a pandemic-fueled boom in 2020, and fierce competition from Disney. + and HBO Max.

Netflix has already introduced its games like “Stranger Things: 1984”, “Stranger Things 3: The Game”, “Card Blast”, “Teeter Up” and “Shooting Hoops” on Android for Netflix members in Spain, Italy and Poland.

The streaming giant also bought video game creator Night School Studio in September and launched five mobile game titles in select European markets.

—Report from Tiyashi Datta to Bangalore; Editing by Devika Syamnath

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