Netflix is reportedly looking to expand into the video game industry with a new Apple Arcade-style service.
This is according to the information, which reports that “Netflix is looking to hire an executive to oversee an expansion in video games, a sign that it is stepping up efforts to expand beyond traditional filmed entertainment, according to people familiar with the situation.”
The report goes on to state that the streaming company is interested in releasing games through a subscription bundle, similar to Apple Arcade.
A Netflix spokesperson said the company was “excited” to do “more with interactive entertainment.”
“Our members appreciate the variety and quality of our content,” the spokesperson told Polygon. “That’s why we’ve continuously expanded our offering – from series and documentaries, to movies, local language originals and reality TV.
“Members also like to interact more directly with the stories they love – through interactive shows like Bandersnatch and You v. Wild, or games based on Stranger Things, La Casa de Papel and To All the Boys.
“So we’re excited to do more with interactive entertainment.”
It wouldn’t be Netflix’s first foray into video games. The company has previously hosted a number of interactive Choose Your Own Adventure shows such as Black Mirror: Bandersnatch and has even released its own Stranger Things IP-based video games.
The streaming giant has also produced dozens of video game adaptations over the years, including The Witcher, Sonic the Hedgehog and a Resident Evil movie.