Playtika’s Caesars Slots Kicks Off a Month of Incredible Events to Celebrate Mobile Gaming’s 10th Anniversary

A decade of continuous growth!

The launch and growth of Caesars Slots has occurred in a tough and increasingly competitive market that typically sees users abandoning their apps within three days**. Against this, the game has managed to achieve longevity through the regular release of cutting-edge features and entertainment along with a strong commitment to its loyal users and customers.

A focus on constantly improving the player experience and creating a global community of players dedicated to the games are key to the success of Caesars Slots.

New features throughout the celebration

To mark the anniversary festivities, Caesars Slots players will receive personalized videos, including a ‘Highlights Reel’ video featuring highlights from when they downloaded the app until today. Along the same lines, an exciting quest will turn players into “real world travelers” by showing them highlights of the game’s developments since 2012.

A special “Cheers to the Next Decade” theme will also be revealed alongside 10 days of virtual giveaways – one for each year in Caesars Slots’ next decade. The game will also feature a new card collection, custom features, birthday pet accessories, and a new birthday room in its Fortune Palace.

All Caesars Slots players will also be able to enjoy a festive new look of the game thanks to a temporary design, “Road to the Empire”, including a number of new features such as the ability for players to change the appearance of machines according to their “luckiest looks”!

Liran Paz, CEO of Caesars Slots said: “Achieving ten years of success with Caesars Slots is a significant milestone for both our team and our loyal global community of players, without which this longevity would not be possible. A decade of growth is the result of prioritizing entertainment players, the Caesars way, and never ceasing to innovate and surprise. We are thrilled to be able to celebrate this great journey with our players throughout January, sharing memories together as well as the excitement of new things to come. Our lives need play, especially during difficult times, and as part of the Playtika family, we look forward to another decade of joy, play and entertainment in the daily lives of people !”

About Caesars Slots

Caesars Slots is one of the best free social casino games in the world*, with hundreds of thousands of daily players across multiple platforms***. It can be downloaded for free from the App store and google play.

The Caesars brand is licensed to Playtika by Caesars Entertainment.

About Playtika Holding Corp.

Playtika Holding Corp. is a leading mobile game company with over 35 million monthly active users across a portfolio of game titles. Founded in 2010, Playtika was among the first to offer free social games on social networks and, soon after, on mobile platforms. Based in Herzliya, Israel, and guided by a mission to entertain the world through Infinite Ways to Play™, Playtika has 20 offices worldwide, including Tel Aviv, London, Berlin, Vienna, helsinki, Montreal, Chicago, Vegas, Santa Monica, Newport Beach, sydney, Kyiv, Bucharest, Minsk, Dnepr, Vinnytsia, Lausanne, and Warsaw.

*According to AppAnnie, In December 2021, Caesars Slots was #4 Most downloaded Worldwide slots game on iOS and Google Play combined.

**https://andrewchen.com/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/

***Based on AppAnnie Data

SOURCEPlaytika

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