Plitch tries to make gambling cheats normal again

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A quarter of a century ago, cheating in video games was normal. A generation of video game fans have IDDQD and IDKFA engraved in their brains to unlock god mode and weapons in Doom. But a few decades later, cheating isn’t only rare, it’s rarely even an option in most games. This is something that the startup Megadev wants to change with its software service Plitch.

Plitch is a tool that allows you to easily cheat in PC games. And since I’m sure you’re wondering, that doesn’t apply to online multiplayer games. Instead, Plitch uses tools called trainers to adjust variables in a game’s memory to give players invulnerability in both single-player and offline games. I spoke with Megadev CEO Robert Maroschik for our How Games Make Money podcast, and he explained who Plitch is for.

“We knew the people asking for tips were people who really liked the games they played but just didn’t have the time,” Maroschik said. “It hasn’t changed. We like to say that our target group is not the typical gamers; our target group is dads. We have more clients over 65 than under 25, with a median age of around 35.

It’s an audience that often has more money than time, but it’s also an audience that has grown up using tricks or tools like a Game Genie. Plitch is one way to bring this back. But it’s just a matter of making the business model work.

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“The main cost is the staff to follow the games,” said Maroschik. “Building the initial set of cheats isn’t that difficult at all. But once a game is patched, we have to redo most of the work in about half the time. We have a team to build the trainers, and then an even bigger team of patchers. “

This is where the subscription costs come in. While the site offers up to 15,000 cheat codes for over 2,900 games for free, it lurks even more behind its premium tier. It starts at $ 24 for 3 months, but you can get a year for $ 60.

And while you might not want something like that today, Megadev will have Plitch waiting for you if your skills decline as you get older or busier.

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