SamCart e-commerce platform raises $82 million

Creator-focused e-commerce platform SamCart has raised $82 million in a Series B funding round, the Austin, Texas-based company announced in a press release Thursday (April 7).

According to SamCart, the investment will help the company expand its teams and platform capabilities to meet creator demand in an estimated market of over $104 billion.

“Solopreneurs, emerging and established creators face many hurdles in managing various channels while growing their income,” said Brian Moran, Founder and CEO of the company. “As the creator economy grows and increasingly revolutionizes aspects of commerce, we are the trusted brand to deliver a dedicated, creator-centric digital commerce platform that can maximize and monetize the success of online creators.”

SamCart operates a centralized subscription-based platform that offers specialized tools for digital creators such as sales page design, revenue optimization, payment processing, and basic commerce capabilities.

SamCart currently supports over 30,000 businesses and has processed over $2.2 billion in sales to date, according to the statement. Creators using its services include Big Little Feelings and Ali Abdaal, as well as Amazing.com, Julie Solomon, Nicholas Kusmich and Yoga with Adriene.

The funding round was led by Eldridge, with participation from TTV Capital, Fin VC, the George Kaiser Foundation and new investor eGateway Capital.

Last year, Google launched Qaya, a platform that helps creators launch web storefronts to sell their products and services.

Read more: Google rolls out e-commerce storefronts for creators

“Our project started from a simple idea: creators are the next generation of entrepreneurs. As CEOs of their own companies, they need the same business tools as any successful founder,” said Nathanial Naddaff-Hafrey, co-founder and chief executive of Qaya, at the time. “Since we started live testing in early 2021, we’ve learned a lot from creators about Qaya, their fans, and other creator-saving projects.”

Creators can make Qaya the hub of their business on the web, linking to their Qaya storefronts from their social media accounts and highlighting products and services hosted on other sites.

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