“Social media platforms are the bad guys,” says Israel’s Wisio, in a bid to change the game for creators

The 3D printed Facebook and Twitter logos can be seen in this photographic illustration taken in Zenica, Bosnia and Herzegovina on January 26, 2016. Photo: REUTERS / Dado Ruvic / File Photo.

CTech – The world of social media is becoming a place where billions of people follow and admire millions. A conservative estimate of 50 million content creators seeks attention with views, shares, and likes – and yet these creators have no way of forming meaningful or personal relationships with their audiences. Wisio, a personalized content platform from social media content creators, hopes to solve this problem by “genuinely monetizing attention.”

“The post-Covid generation is a lonely generation seeking the attention of the people they follow on the web,” said Adam Frank, CEO and co-founder of Wisio. “This is what we are seeing. A movement from followers to creators trying to get their attention more and more and there is no way to do it. Creators need to have a place to grab the attention of their followers – it’s inevitable that this will be the norm in the future.

Wisio is an independent platform that prides itself on being entirely separate from platforms like YouTube, Snapchat, or TikTok. Influencers can register as a creator and share a link to their profiles with their followers on other platforms. Subscribers can then pay to send a two-minute video seeking advice, guidance, or commentary on a variety of topics or industries. Launched in 2020, Wisio already has thousands of creators offering personalized videos on singing, mentoring, art criticism and dating advice.

“Today’s subscribers aren’t seen, they’re likes. These are views and likes among millions, ”Frank continued. “We’ve built something that enables creators to deliver personalized attention to their followers through interactions.” Frank met his co-founder Idan Maor at Hebrew University, where they both studied computer engineering and computer science. Struggling to stay in class, they turned to YouTube tutorials to fill their knowledge gaps. They were disheartened after the YouTubers they followed failed to respond to requests for clarification of some of their content – a position Frank himself would eventually find himself in.

Following an avowed “midlife crisis”, Frank became a ninja warrior and noticed a trend in posting photos and videos about his exercise and travel routines – a myriad of questions about his life without. way to manage it. “I had a few thousand followers who started asking me real questions, wanting my time, my attention, my feedback. … I didn’t know how to deal with these questions or how to deal with these approaches from my followers, so I ignored everything. … And that’s exactly what the YouTubers were doing to us when we tried to approach them!

Wisio allows creators to bill subscribers for answers to these questions. Subscribers can record a quick video or write a short message to those subscribers for a fee set by the influencer. Then they can choose whether or not to accept payment and save a button. Surprisingly, young people (19-44) spend around $ 40 on these validation micro-snippets – 20% of which goes to the Wisio team.

According to the duo, the first few months have been “amazing” and “exceptional”, with the PoC validating that among users who have already participated, the average price they are willing to pay is $ 32 to hear from their favorite creator. , and 50% use the platform more than twice. To date, Wisio has 2,700 creators waiting to join the platform and has already generated “significant” income, even if they didn’t want it. CTech to share the exact number. The two also claim it was achieved without spending a dollar on marketing.

There are other platforms on the web that provide services similar to Wisio. “Fan Shoutout” services like Cameo allow celebrities to record personalized messages to subscribers for a fee, and there are “exclusive content” providers such as Patreon and OnlyFans. The “Exclusive Attention” market that Wisio aims to create is not invincible against users who may use the platform for more nefarious reasons, such as sexual activity or the promotion of violence.

“Ultimately, we’re creating a new category of exclusive attention – it’s something new for all of us,” added Maor, who co-founded the company with Frank and was its CEO until March 2021, when the two roles swapped. Today, he is the CPO. “The first thing is to identify this and identify our role in this market and take our responsibilities. I’m sure we’ll have a ton of challenges in making these decisions and we make sure to advise the right people from all sectors and our community. It is about the community and the movement that is built with us.

Platforms like YouTube already have rules and practices to ensure that content posted by users is not offensive or dangerous. A new addition to the space like Wisio doesn’t have the technology or the experience to ensure that content remains user-friendly, especially if a large portion of its user base is younger. So that begs the question: why would people choose to pay creators large sums of money – with Wisio taking a big commission – over a new untested and unreliable service?

“Social media platforms are the bad guys,” Frank said. “Creators don’t want to work with YouTube, they hate YouTube. YouTube takes their money, ruins their algorithms, ruins their reputation, ruins their views. Everything about giving money back to YouTube, the creators aren’t involved. The contempt creators have for the platforms that have helped launch their careers is what makes Wisio attractive, and what the duo think will help position Wisio as a middle man between creator and follower.

“The good guys are the followers, that’s what’s happening. Creators want to be there for the good guys, but they just can’t. … They don’t have a home, ”added Frank.

Currently, Wisio has $ 1.6 million in funding that he received from Fusion LA, Jumpspeed, Kinetic Ventures, Fresh Fund, Samurai Incubate and OCS – Office of the Chief Scientist at the Department of the Economy. The company is looking for a $ 5 million Series A to help automate some of its technologies to help with integration, and then lead a marketing explosion to bring more people into the world of exclusive attention. Today, Wisio is used by content creators, but there is no reason why its future should not be made up of CEOs, politicians, actors or business leaders.

“People are fed up with being opinions,” concluded Maor. “We see the transition from perspectives to people, it’s something we’re passionate about and we’re happy to lead. “

About Douglas Torres

Check Also

Dead by Daylight Creator Behavior Interactive Animated Games Showcase There is a new edition of the games showcase

Behavior Interactive, developer of Dead by Daylight, has unveiled Behavior Beyond, the company’s first game …

Leave a Reply

Your email address will not be published.