In the latest in a series of leadership changes, Spotify has named a new executive in charge of company creator and conversational content.
As Bloomberg News reported on Monday (June 6), Maya Prohovnik, who had mostly recently served as director of research and development for chat content, has been promoted to this new role, according to people familiar with the news. case.
She will replace Michael Mignano, who announced his intention to step down last month in May, and will oversee Spotify’s efforts to appeal to creators such as podcasters and launch features designed to attract them to the platform.
This means managing the company’s live audio product, video podcasting operations, and Anchor, its podcast hosting/creation service.
Read more: Spotify touts growth in users, subscribers and podcasts
Spotify CEO Daniel Ek said he wanted to have 50 million creators on the platform, a big jump from the 11 million reported in February.
Bloomberg pointed out that Prohovnik’s promotion comes just weeks after other leadership shakeups at the company: TheRinger’s Bill Simmons, Julia McNamara and Max Cutler, the founder of podcast network Parcast, were promoted to operate various parts of the company’s content strategy.
Shares of Spotify have fallen 51% so far this year and traded at an all-time low last month as investors began to question whether the company’s podcast strategy would pay off.
In its earnings report released in April, Spotify said it saw double-digit growth in subscribers and monthly active users.
According to the report, Spotify’s monthly active user (MAU) base grew 19% year-over-year to 422 million, or 419 million if excluding a one-time benefit of 3 million. users.
Spotify said it believed the number stemmed from a brief service outage in March that caused users to be unintentionally disconnected from its service. Some of these users created new accounts, which resulted in around 3 million additional MAUs.