“Squid Game has become a worldwide cultural phenomenon”

Seoul [South Korea], October 5 (ANI / Global Economic): The original Netflix series “Squid Game” will become the most watched television series in Netflix history. WSJ, one of the two leading economic news outlets in the world with the UK’s Financial Times (FT), ran the ‘Squid Game’ article as the main news item, not in the culture section. This news ranked in the top 3 articles of the WSJ.

Additionally, according to the global OTT (Over-the-top) service ranking site FlixPatrol, the Squid Game continued to rank first in the TV shows category on the 2nd, as well as in the overall ranking, including movies and TV shows. Out of 83 countries, the Squid Game ranked first in 81 countries except Turkey and Denmark.

Foreign media have said the Squid Game, a dystopia drama, is set to be the best hit in Netflix history. They also reported that the Squid Game, released on the 17th of last month, has now become a “global phenomenon”. Foreign media reported that on TikTok, a short social media video used primarily by teenagers, videos of people playing children’s games that appeared in Squid Game are spreading fast and online retailers scramble to sell costumes. of “Squid Game” for Halloween. .

Halloween, which is popular in Western countries, is at the end of this month. Retailers are focused on selling Squid Game costumes for the Halloween rush. It is also an unexpected result, even for the executives of Netflix, that the Squid Game is ranked first in more than 90 countries, including the United States.

Netflix chief executive Kim Min-young, who is in charge of managing the overall creative business in the Asia-Pacific region excluding India, predicted that the Squid Game would rank number one no matter what. either the standard. According to director Kim, the Squid Game is set to reach a record by surpassing the British drama “Bridgeton”, the French drama “Lupine”, which had the best Netflix record, in hours of viewing (at least more than two minutes) and the number of viewers.

“The Squid Game is always on the rise,” she said. “I have never seen a climb so fast and aggressive as the Squid Game.” The Squid Game trailer on YouTube has also surpassed 14 million views. That’s more than double the sight of Bridgerton and Lupine trailers.

Netflix previously invested around $ 700 million in Korean movies and drama series between 2015 and 2020. It also plans to invest $ 500 million this year. Since 2016, Netflix has produced around 80 Korean movies and drama series.

This investment is certainly not small. Between 2019 and 2020, Netflix invested around $ 400 million in India, an Asian cinema paradise called “Bollywood”.

Netflix is ​​investing around $ 17 billion in global content this year. Therefore, the popularity of the Squid Game is good news for Netflix, which is the subject of stiff competition these days. Amid a situation where competitors such as Disney + and Amazon Prime are threatening Netflix’s strong position with their original successes, the Squid Game is making a significant contribution to Netflix’s revenue.

The success of the Squid Game is unusual in many ways. Like the Korean movie “Parasite”, it attracted Americans who are not used to watching content with subtitles.

Foreign media analyzed Netflix’s emphasis on the visual, including green practice suits and colorful sets similar to playgrounds, given language barriers. Also, it makes the complicated rules of the game in the drama simplified or changed easy to understand. In addition, the success of the Squid Game was affected by the rapid spread of Korean dramas in Europe, Latin America and the United States, starting with Asia.

In short, the expansion of the worldwide popularity of K-dramas became the basis for the success of the Squid Game. According to Netflix, watching K-drama in the United States has doubled in the past two years.

Netflix said about 95% of all Squid Games viewers are outside of Korea. The Squid Game currently offers subtitles in 31 languages ​​and has also been dubbed into 13 languages. Meanwhile, Squid Game director Hwang Dong-hyuk said, “The Squid Game was planned over a decade ago, but I thought it would be impossible to produce due to its weird vibes. I had trouble producing the Squid. Gambling, including selling my laptop for cash. “(ANI / Global Economy)

(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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