Video game industry expands parenting resources for Spanish-speaking families

The new resource,, (which translates to “Let’s Play” in English) provides information in Spanish about the ESRB’s three-part rating system and parental controls so families can manage what children play, with whom and for how long, and whether they can spend money on games or in-game purchases. The resource also offers content to help Spanish-speaking parents and guardians make informed decisions regarding the video games their families play.

“Our mission has always been to educate and empower parents, and this site is another step in this important process to ensure that Spanish-speaking households have easy access to this information,” said the president of the ESRB. Patricia vance noted. “ will help answer any questions parents and guardians might have about video games, while explaining the tools and resources available to them.”

US Representative Tony Cárdenas (D-Calif.) Welcomed the announcement of the new resource.

“We know that video games can be extremely beneficial for children, but they can also present challenges for parents trying to make the best decisions for their children,” said representative Cárdenas. “This is why it is important that all parents, including Spanish speaking families, have the resources and tools to navigate the digital world around them. I applaud ESA and ESRB for providing a tool that makes it easier for Latino parents to make informed decisions about video games their children and families play. “

An estimated 227 million Americans play video games. And although 80% are over 18, the video game industry has long recognized the important needs of families looking for the resources to manage gaming in their homes.

Video games are part of a healthy and balanced lifestyle for gamers of all ages around the world,” said ESA President and CEO. Stanley pierre louis noted. “In addition to providing fun and entertainment, video games promote positive mental health, stimulate strategic thinking, improve decision-making, and forge sustainable communities among gamers. Parents and caregivers are in the best position to decide which games and experiences are best for their family. The resources available at extend the reach and reach of tools that can aid in these decisions for Spanish speaking households. ”

New Mexico State Senator Daniel Ivey-Soto, who is chair of the Hispanic National Caucus of State Legislators, also applauded today’s announcement.

“As technology touches more and more areas of life, parents in every community need all the help they can get to effectively guide their children. myself, ”said Senator Ivey-Soto. “By providing the tool in Spanish, ESA and ESRB are showing that they understand the diversity of our country and the need to help Hispanic parents make the right choices.”

Established in 1994, the ESRB is the U.S. video game industry’s non-profit, self-regulatory organization dedicated to helping parents make informed choices about the video games their children play and the apps they download. The cornerstone of the ESRB is its rating system which continues to evolve in response to the needs of parents. The ESRB rating system consists of three parts; Rating categories suggesting a game’s age, content descriptors that highlight the main types of content that led to the rating assigned, and interactive elements that highlight interactive or online features that may be of interest or of concern but do not influence the assignment rating of a product. While much of this information has been available to Spanish speaking parents and guardians for years, will now aggregate and expand these resources.

About the ESRB

The ESRB is a non-profit, self-regulatory organization that assigns age and content categories for video games and mobile apps so parents can make informed choices. It also enforces advertising guidelines adopted by the video game industry and helps businesses implement responsible online and mobile privacy practices as part of its Privacy Certified program. Visit for more information.

About ESA

The Entertainment Software Association (ESA) is the voice and advocate of the American video game industry. Its members are innovators, creators, publishers and business leaders who are reinventing entertainment and transforming the way we interact, learn, connect and play. ESA strives to expand and protect the vibrant video game market through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA website or follow ESA on Twitter @ ESA.

SOURCE entertainment software association

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