Video game trading company Xsolla reacts to Epic v. Apple and helping mobile and PC developers earn more and reach gamers around the world
The launch of Xsolla Web Shop is of great significance as it comes close to three recent announcements that have changed the industry – the Epic V Apple move allowing developers to direct users to other payment systems and bypass the cutback. 30% of in-app payments purchased. by Apple, the tech giant’s drive to allow alternative payment methods and South Korea passing a law requiring both Apple and Google to open their platforms to alternative gateways.
“Xsolla anticipated this seismic shift earlier this year, when we launched several products that are actively used by some of the world’s largest gaming companies to increase their profits and build closer relationships with their mobile and PC gamers. We have now combined these products and learning into a sleek new solution called Xsolla Web Shop, ”said Chris Hewish, President of Xsolla.
Echoing the feelings, Anton Zelenin, Head of Gaming Business at Xsolla, added: “Through the Xsolla online store, we are helping game developers think about and evolve their mobile games across multiple platforms in order to expand their business into new markets and broaden their audience. The opportunities are even greater, and we have seen incredible successes from partners who have integrated this solution.
With Xsolla Web Shop, developers can save up to 20% on platform fees, even though they can reach players in over 250 countries, allowing them to make the required payments through at least 700 different gateways. Additionally, developers can use API calls to import the item catalog into Xsolla to start selling immediately. Other benefits include greater retention of local players, online recharge capability, secure business ecosystem, integrated influencer marketing, and personalized brand experience, among others. In addition to this, the online store helps developers better understand player behavior with data ownership and insight into player preferences, thus enabling them to conduct more effective marketing campaigns aimed at reaching new players and give current players what they want.
Xsolla Web Shop is more than just selling IAPs through a branded location that you control. This solution includes many benefits for developers and publishers around the world.
For more information on Xsolla Web Shop and how to boost your mobile gaming business, visit: xsolla.pro/web-shop